In January 2011, the Trustees of LEAD International met in anticipation of the 20th birthday of LEAD. We asked ourselves, ”how can we tell our story differently in order to bring out the timeless truth that LEAD contains”.
That truth is that it is people across the globe who can decide a wiser future for nature and humanity; and when some of them are brought together to practice shared values, vision and information about sustainable development, they can become powerful leaders. To answer the question, we found that the universal myth of Phoenix best expresses our vision.
Tags: Board, Phoenix